Storm of events
Taking inspiration from how strong a human bond can be, with heavy news of hurricane Maria hitting Puerto Rico and the Las Vegas shooting around late 2017. Marketing 20 to 25-year-old in contemporary fashion, this S/S 19 brings the unity this nation needs.
The purpose of this collection was to remarket Abercrombie & Fitch’s silhouette, challenging individuals to change the direction of a company.
While A&F normally has a soft, delicate silhouette, I aimed to take the opposite approach of showing the female silhouette with strong street wear.
